We use waste as our raw material resource, diverting it from landfill and transforming it into sustainable, recycled products that can be reused time and time again while also showing you how much waste and CO2 they have avoided, how many trees they have saved, and how many people they made happy.

They are equipped with intelligence, allowing you to follow them on their journey every step of the way.

We also plant a tree for every item traveling to help recover cleared forests and combat climate change. This means a cleaner planet for all of us, especially our future generations.



If Earth's history were condensed into one year, modern humans would have existed for 37 minutes and used up a third of Earth's natural resources in the last 0.2 seconds.
— The World Counts 

We are turning Earth's resources into waste faster and faster.

By 2030, the demands from 8.5 billion consumers will be draining Earth's resources so quickly that we will need two planets to support us — five even, if everyone lived like Western consumers.

Through our actions, we are destroying habitats and endangering the lives of future generations at an alarming rate.

Globally, carbon dioxide emissions and temperatures continue to rise, leading to the ice in Antarctica and Greenland melting at record speeds and sea levels increasing.

We are approaching a critical tipping point after which global warming will be impossible to stop or reverse.

Real change is needed – not just from politicians and businesses – but from every single one of us.

We want to help develop a deeper awareness of the consequences our lifestyle has on the environment and make some urgently needed changes possible in a very convenient way. Because conscious choices today matter more than ever before.


Worldwide, the war on plastic has thankfully already begun, and with the increasing awareness of the environmental impact of plastic packaging, the demand for sustainable packaging materials has also grown.

A material that has come into mainstream attention is paper because it's been said that paper is the way to a sustainable future. However, it takes 60% more energy to produce a paper bag compared to a plastic bag. Data further indicates that the production of plastic bags consumes less than 6% of the water needed to make paper bags and half the amount of greenhouse gases, while energy use for a plastic bag totals 763 megajoules and 2,622 megajoules for paper bags.

And people forget that paper is usually a single-use item as well, especially when it comes to gift wrapping or packaging in general. Each year, we produce 241 million tonnes of cardboard packaging for e‑commerce and throw out enough gift wrap to circle the globe about 250 million times. As population levels and e‑commerce steadily grow, the sheer volume of packaging used each year is staggering.

Another significant issue with packaging is that many of them are made with shiny foil or coated in plastic film or glitter, rendering them unfit for recycling because neither is recyclable. Furthermore, wrapping paper and cardboard boxes need sticky tape to hold them together, which isn't recyclable. The same goes for plastic ribbons and bows.

But the most significant problem is that producing paper means cutting down trees.

This is why papermaking has a massive impact on the environment.


Since the start of agriculture, we've cut down almost half the trees on Earth. And it's not stopping. Losses have recently been on the rise. We're cutting down 15 billion trees a year. That's almost 41 million a day, 1.7 million an hour, 29,000 a minute, and 500 trees a second.

That's equivalent to the size of 30 football fields of trees lost every minute.

If nothing is done and current trends continue, over 80 percent of forests will be lost by 2030 and completely gone by 2100.

Why is it important to stop deforestation?

Forests play a critical role in mitigating climate change because they act as a carbon sink, soaking up carbon dioxide that would otherwise be free in the atmosphere and contribute to ongoing changes in global climate patterns. Especially large, old trees disproportionately hold the above-ground carbon storage.

This is why protecting and restoring this vast carbon sink is essential for diminishing climate change, and why we are trying to improve the health of forest ecosystems.


We’re not just talking about zero waste, we’re living it.

Our premium gift wrappings add value to every gift given while looking after our precious resources at the same time. With our reusable packaging, you not only save a lot of waste and trees while using them, but we also get to reduce waste during production since we're using recycled materials.

But that isn't all.

We're not using cardboard boxes to send our eco-friendly gift wrappings to your doorsteps. We are using reusable shipping bags – made from recycled plastic – that don't add to the single-use trash. We're not even using paper or cardboard boxes to pack and deliver our products and will not place flyers or paper bills in the parcel to help save trees.

We only have one planet! Therefore, we need to make the packaging (be it gift wrapping or shipping boxes) as important as the gift itself. This way, we will not just gift a loved one but make a present to Mother Earth, ourselves, and future generations.

Let us change the way we're giving while making our gifts extra special and stand out.


The truth is that the key causes of climate change are largely within our own control.

It's the things we do every day, the personal decisions we make about how we travel, the way we send our parcels, and the way we wrap our gifts.

We want to connect with a community of people who care enough about our planet to make change happen.

For our children and future generations to enjoy what we are taking for granted.