Berlin, 23.01.2024 - COVER, a pioneering sustainable gift wrap company, is excited to announce the launch of its much-anticipated subscription program, revolutionizing the way we think about gifting and sustainability. This innovative program, designed as Sustainability as a Service (SaaS), makes eco-friendly gifting enjoyable and accessible to everyone, everywhere.

COVER's subscription program breaks new ground by offering the use of reusable fabric gift wraps through a simple, affordable subscription model. This innovative approach means that customers no longer need to purchase these wraps outright. Instead, they can enjoy the flexibility and affordability of paying per use, or 'move', bringing the joy of sustainable gifting within reach of everyone.

This service is a game-changer in the world of gifting, offering a sustainable, flexible, and rewarding approach to celebrating life's special moments. Subscribers have the option to choose between a free plan or flexible monthly or annual plans, each offering a certain number of moves (uses) per year. These plans cater to different gifting frequencies, seamlessly integrating sustainable gifting into their lifestyle. Subscribers can effortlessly upgrade, downgrade, or cancel their plans, aligning with their changing needs.

The program is designed to be inclusive, offering options for financially disadvantaged individuals through sponsorships and community support. This initiative ensures that everyone, regardless of their financial situation, can participate in and benefit from sustainable gifting practices.

Innovative Features and Rewards of the Saas Program

Experience Sustainability: New users are welcomed with a free trial, offering a firsthand experience of COVERs sustainable gifting solutions without any initial commitment. Each referral and shared product enhances the subscription experience with more rewards.

Collect Points & Tokens: Subscribers can earn points with each move, contributing to tree planting initiatives, and receive tokens for further sharing.

Inclusive and Accessible: A unique feature of COVER's subscription program is the ability to sponsor moves for friends and family. This allows subscribers to share the joy and fosters a sense of community and shared responsibility towards our planet, while amplifying the environmental impact of each gift wrap. (One can follow the gift wraps on their journey around the world in the COVER app, track their environmental impact in real-time, and personalize the digital gift cards, which are transmitted with the NFC tag attached to the gift wrapping.)

Julia Mackamul, CEO and Founder of COVER, comments, "Our vision with the SaaS program is to demystify and simplify sustainable living. We're passionate about creating a service that not only protects the planet but also brings joy and ease to our subscribers. This isn't just a subscription – it's an invitation to join a movement dedicated to making a lasting positive impact on our environment while sharing love and joy with everyone."

Enrollment in the program is now open, inviting everyone to become part of this transformative journey. For more information about COVER and its subscription program, please visit www.cover.earth/subscriptions or contact press@cover.earth.

About COVER

COVER is a company dedicated to transforming the act of gifting into an eco-friendly practice. With a focus on innovation, inclusivity, and environmental responsibility, COVER is committed to pioneering solutions that make sustainable living a mainstream choice. Discover more at www.cover.earth.