Berlin, 09.10.2022 – In a groundbreaking move for the gifting industry, COVER today announced the launch of its innovative sustainable gift wraps embedded with NFC (Near Field Communication) technology. This unique combination of eco-friendliness and cutting-edge tech aims to transform the way people gift, making it both environmentally conscious and interactive.

COVER's gift wraps, ethically produced from recycled cotton, are designed for indefinite reuse, significantly reducing the environmental footprint associated with traditional single-use wrapping papers. What sets these gift wraps apart is the embedded NFC tag, allowing both the giver and recipient to track the wrap's journey and its tangible environmental benefits, such as waste reduction, CO2 savings, and the number of trees saved.

Our mission with COVER is to empower users to make a positive impact in a fun and convenient manner, said Julia Mackamul, CEO of COVER. "By integrating NFC technology, we're not just offering a sustainable product; we're providing an experience. Givers and recipients can now connect on a deeper level, understanding the real-world implications of their sustainable choices."

In addition to tracking environmental benefits, the NFC tag offers users the opportunity to send and receive personalized digital messages, eliminating the need for traditional paper greeting cards. This feature further underscores COVER's commitment to reducing paper waste and promoting a circular economy.

The launch comes at a time when there's a global push towards sustainable solutions, with consumers increasingly seeking out eco-friendly products that don't compromise on quality or user experience. COVER's innovative approach addresses this demand head-on, offering a product that's not only good for the planet but also enhances the joy of gifting.

Retailers and consumers interested in COVER's sustainable gift wraps can learn more and place orders on the company's website, www.cover.earth. For media inquiries, please contact press@cover.earth.

About COVER

COVER is dedicated to making the world a better place by transforming the act of gifting. With a focus on sustainability, innovation, and user experience, COVER offers environmentally-friendly gift wraps designed for reuse and equipped with NFC technology to educate and engage users. Every product introduced by COVER is a step towards a greener, more connected world. For more information, visit www.cover.earth.