Berlin, 13.04.2023 - In a world where sustainability is more than just a buzzword, COVER is leading the charge with its app, designed not only to empower users with sustainable gifting choices but also to educate them on the broader environmental context. By providing a deep dive into the environmental impacts of consumer choices, COVER aims to foster a community of informed and proactive eco-champions.

The app, available on both iOS and Android platforms, seamlessly integrates with COVER's eco-friendly gift wraps, offering users a holistic experience that goes beyond mere gifting. With a strong emphasis on transparency and education, the app provides real-time insights and data-driven knowledge about the environmental benefits and implications of using COVERs.

Today's consumers are not just looking for sustainable products; they want to be informed and engaged in their choices, said Julia Mackamul, CEO and founder of COVER. "Our app aims to bridge this gap, providing users with tangible data on their environmental impact and empowering them to make informed decisions."

Key features of the app include:

• Environmental Impact Data: Users can view real-time data on the amount of CO2, waste, water, and trees saved through their sustainable choices with COVER. They can also view each other's profiles to see the environmental impact of their friends, unless those profiles are set to private.
• Environmental Impact of Each individual Product: Users can follow the journey of individual COVERs, each of which has its own profile page showcasing its specific environmental impact data.
• Educational Insights: Beyond just numbers, the app delves into the science and significance of the saved CO2, waste, water, and trees, offering users a comprehensive understanding of their positive impact.
• Digital Greeting Cards: Leveraging NFC technology, the app allows users to send personalized digital messages, further promoting sustainability by eliminating the need for traditional paper cards and further reducing waste.
• Tree Planting Geo-Location: The app displays the exact geo-location of the tree that has been planted on behalf of the user, reinforcing COVER's commitment to reforestation. Beyond just marking a spot on the map, the app educates users about the significance of reforestation in the chosen location, the species of trees planted, and their role in the ecosystem.

Education is at the heart of sustainable change, added Julia Mackamul. "By providing users with insights into the environmental challenges we face and offering sustainable solutions, we aim to create a community of informed and engaged consumers."

For those eager to expand their knowledge and make informed sustainable choices, COVER's app is a must-have. Dive into a world of knowledge, impact, and creativity with COVER.

COVER's commitment to sustainability goes beyond its products. With this app, the brand takes a significant step forward in its mission to promote a sustainable lifestyle, making it accessible and engaging for all.

The app is now available for download on the Apple App Store and Google Play Store.

For more information about COVER's app and its features, visit www.cover.earth or contact press@cover.earth.

About COVER

COVER is dedicated to making the world a better place by transforming the act of gifting. With a focus on sustainability, innovation, and user experience, COVER offers environmentally-friendly gift wraps designed for reuse and equipped with NFC technology to educate and engage users. Every product introduced by COVER is a step towards a greener, more connected world. For more information, visit www.cover.earth.