Berlin, 16.10.2023 - In a world inundated with waste, COVER is pioneering a transformative approach to gifting. With its innovative eco-friendly wraps, COVER is turning the tide on disposable culture, proving that sustainability and style can coexist harmoniously.

Traditional gift wrapping, often used for mere moments before being discarded, contributes significantly to environmental degradation. Recognizing this challenge, COVER has developed gift wraps made from recycled cotton, breathing new life into what was once considered waste. These wraps not only reduce the strain on our planet but also offer a touch of elegance and creativity to the gifting experience.

"Every year, tons of wrapping paper end up in landfills, having served their purpose for just a fleeting moment," said Julia Mackamul, CEO and founder of COVER. "We saw an opportunity to change this narrative, to transform what is often seen as trash into lasting treasures."

Key features of COVER's eco-friendly gift wraps include:

• Sustainable Materials: Crafted from recycled cotton, these wraps are a testament to COVER's commitment to reducing waste and promoting circular economy principles.
• Reusable Design: Unlike traditional wrapping paper, COVER's wraps are designed for multiple uses, ensuring that each wrap has a prolonged life and reduces the need for single-use alternatives.
• NFC Technology Integration: Each wrap comes embedded with NFC technology, allowing for a personalized digital message, further enhancing the gifting experience while reducing the need for paper cards.
• Aesthetic Appeal: Beyond sustainability, these wraps are a fusion of art and functionality, available in a range of designs to suit various occasions and preferences.

"COVER's mission goes beyond just offering sustainable products," added Julia Mackamul. "We aim to shift mindsets, to inspire a movement where consumers make conscious choices, not just for the environment but for the future generations."

As the festive season approaches, COVER invites everyone to make a difference, one gift at a time. Embrace the joy of gifting with a conscience, and be part of a change that lasts.

For more information about COVER's eco-friendly wraps and their transformative impact, visit www.cover.earth or contact press@cover.earth.

About COVER

Championing the cause of sustainable gifting, COVER combines eco-friendly materials with innovative technology to offer products that are kind to the planet and delightful to the recipient. With a vision to transform the gifting landscape, COVER is more than just a brand; it's a movement towards a greener, more conscious future. For more information, visit www.cover.earth.