Berlin, 12.01.2023 - In a seminal initiative to combat deforestation and promote sustainability, COVER has announced its commitment to plant a tree for every product introduced into circulation. This move solidifies COVER's position as a frontrunner in the eco-friendly gifting industry, emphasizing its dedication to making a tangible difference in the world.

Deforestation remains one of the most pressing environmental challenges of our time, with vast areas of forests being cleared daily for various industrial purposes, including the production of single-use wrapping paper. Recognizing the urgency of the situation, COVER has taken a proactive step to ensure that its business operations not only have a minimal environmental footprint but also contribute positively to global reforestation efforts.

By producing gift wraps from recycled cotton, we're already preventing the unnecessary cutting down of trees for single-use wrapping paper, which often gets discarded within minutes or hours of use, said Julia Mackamul, CEO and founder of COVER. "With our tree-planting initiative, we aim to double the positive impact, ensuring that we not only save our ecosystems from the harmful effects of deforestation but also actively contribute to their restoration."

Each tree planted will not only help absorb carbon dioxide from the atmosphere but also provide habitat for wildlife, support local communities, and restore the balance of our planet's ecosystems. Customers can now gift with a clear conscience, knowing that their purchase directly contributes to a greener and more sustainable future.

We believe in taking responsibility for our actions and giving back to the planet, added Julia Mackamul. "By planting a tree for every product introduced into circulation, we aim to create a ripple effect, encouraging more businesses and individuals to join the movement towards a more sustainable future."

In addition to its tree-planting initiative, COVER continues to lead the way in sustainable gifting with its innovative products, all designed with the environment in mind. From its eco-friendly gift wraps made from recycled materials to its NFC technology that educates users about their environmental impact, COVER remains at the forefront of sustainable innovation.

COVER invites everyone to be a part of this movement. Every purchase not only brings joy to the recipient but also plays a vital role in global conservation efforts. Together, we can make a difference, one tree at a time.

For more information about COVER and its initiatives, visit www.cover.earth or contact press@cover.earth.

About COVER

Championing the cause of sustainable gifting, COVER combines eco-friendly materials with innovative technology to offer products that are kind to the planet and delightful to the recipient. With a vision to transform the gifting landscape, COVER is more than just a brand; it's a movement towards a greener, more conscious future. For more information, visit www.cover.earth.