Berlin, 01.07.2023 – In a world where consumerism often takes precedence over sustainability, COVER is setting a new standard by revolutionizing the gifting industry. Today, the company announced its latest line of sustainable gift wraps, aiming to redefine the way people think about and approach gifting.

COVER's gift wraps are not just environmentally-friendly; they are a statement against the wasteful practices that have become all too common in today's fast-paced world. Made from ethically sourced recycled cotton, these gift wraps are designed for indefinite reuse, ensuring that each gift given not only brings joy to the recipient but also contributes positively to the environment.

But what truly sets COVER apart in the crowded market is its commitment to complete sustainability. "We believe that sustainability is not just a buzzword; it's a responsibility," said Julia Mackamul, CEO and founder of COVER. "With our products, we aim to make sustainable gifting not just an option but a norm."

In addition to its eco-friendly credentials, COVER's gift wraps come equipped with innovative features that enhance the gifting experience. The integration of NFC technology allows givers and recipients to track the journey of their gift wrap, providing insights into its environmental impact, such as waste reduction, CO2 savings, and the number of trees saved.

Besides tracking environmental benefits, the NFC tag offers users the opportunity to send and receive personalized digital messages, eliminating the need for traditional paper greeting cards. This feature further underscores COVER's commitment to reducing paper waste and promoting a circular economy.

The company's forward-thinking approach has already garnered attention from industry experts and environmentally-conscious consumers alike. As more and more people seek out sustainable alternatives in every aspect of their lives, COVER's innovative solutions position it at the forefront of a market ripe for disruption.

Retailers and consumers interested in embracing a more sustainable approach to gifting can learn more about COVER's offerings and place orders on the company's website, www.cover.earth. For media inquiries, please contact press@cover.earth.

About COVER

With a mission to transform the act of gifting, COVER is leading the way in sustainable innovation. By combining eco-friendly materials with cutting-edge technology, the company offers products that are not only good for the planet but also enhance the overall gifting experience. Every COVER product is a step towards a greener, more conscious world. For more information, visit www.cover.earth.