Publication Date

Reading Time



5 Minutes


When you first lay eyes on a COVER, one feature stands out immediately: the vibrant, unmistakable red hem. It's bold, it's beautiful, and it's brimming with meaning. But why did we choose red? And how does this bold choice align with our vision and values? Let's unravel the threads of this audacious choice.

The Multifaceted Power of Red

Red is a color that evokes a myriad of emotions, meanings and symbols. It's a hue that has been celebrated, revered, and interpreted in countless ways across cultures, religions, and epochs.

A Love Affair with Red

At the heart of red lies love. It's the color that makes hearts race and souls connect. At COVER, this red hem symbolizes the fiery intensity that evokes feelings of love, desire, and passion. It represents the quickening of heartbeats at the sight of a beloved and the warmth that envelops us when we are surrounded by those we cherish.

A Celebration of Life

Red is the color of life, symbolizing joy, prosperity, and good fortune in many cultures around the world. It's the hue of blood coursing through our veins, of ripe apples ready to be plucked, and of the first rays of dawn. Our signature red hem is a celebration of the pulsating rhythm of life and the myriad possibilities it holds. It represents the vitality, spirit, and happiness that come from the responsible and life-affirming choices we make in our designs and materials.

A Bow of Tradition and Transformation

The red bow, a timeless and universal symbol for gifts, often adorns presents, signifying the love and thoughtfulness infused within. Our signature red hem is our bow to the world. It's a stylish nod to traditions, yet with a modern, sustainable twist. It encapsulates our mission: to wrap the world in love, to present solutions to pressing issues, and to gift future generations with a healthier planet.

A Luxurious Legacy

Deep, rich shades of red are often linked to luxury and sophistication. Our signature hem embodies this sophistication, seamlessly blending tradition with modernity, and luxury with responsibility.

A passionate Power

There's an undeniable energy in red. It's dynamic, pulsating with life, and radiates strength and passion. This passion resonates in the fiery red hem of our gift wraps. This dynamic and vibrant shade stands as a testament to the fervent force behind COVER. It serves as a reminder of the dedication and commitment we pour into creating sustainable wrappings without compromising style.

Testament to Our Commitment to Sustainability, Love, and Global Responsibility

Like the comforting embrace of a warm fire, red signifies warmth, comfort, and solace. Just as a roaring fire provides warmth, our red hem offers comfort, not only in its feel but also in the assurance that it's crafted with love and care in every detail, reflecting our unwavering commitment to quality and sustainability. Every stitch is imbued with affection, ensuring that when you gift a COVER wrap, you're presenting a piece of our heart, our vision, and our promise to the world.

A Clarion Call to Action

Red is the universal sign of alertness. It demands attention, compelling eyes to turn and take notice. While it often signifies danger, it's also a stark reminder of the challenges we face, especially the looming environmental crisis that urgently calls for change. Change is bold, audacious, and usually requires us to step out of our comfort zones. Red embodies this spirit. It's the color of revolution, transformation, and new beginnings.

We, too, are part of a revolution, championing sustainability, ethics, and the reimagining of traditions. We're passionate about making a tangible difference in a way that's convenient and doesn't require stepping out of our comfort zones.

By choosing red for our hem, we're sounding a clarion call to the world: to recognize the environmental challenges we face, to be alert to the choices we make, and to act with unified purpose.


In essence, our signature red hem is more than just a design choice—it's both a narrative and a declaration.

It tells a story of love, passion, and celebration. A reminder that passion, care, and connection are woven into every fold, signifying the love we infuse into every moment, every gift, every connection—the shared heartbeats, the hands that crafted, and the stories we're eager to share. Stories we're proud of, and ones we invite you to be a part of.

This hem is also a declaration of our values, our unwavering commitment to sustainability, global responsibility, and our vision for a brighter, more sustainable future. It's a call to action, urging everyone to be bold, to stand out, and to make a difference. Because when we unite, stitch by stitch, we can craft a tapestry of change that benefits us all. Join us on this journey, and together, let's make the world a more colorful, caring, and connected place.