Things We Once Thought
Were Normal

We used to listen to music on cassette tapes. We rewound them, changed CDs, carried Discmans in our bags and filled entire shelves with albums. Back then, it did not feel inconvenient. It was simply the way we listened to music.

Then new possibilities arrived. First the iPod. Then the smartphone. Today, we carry thousands of songs in a single device — and many young people can hardly imagine that music ever worked differently.

Maybe one day, gift wrapping will feel the same.

Maybe future generations will look back and wonder why we produced paper, printed it, bought it and lovingly wrapped it around gifts — only to tear it open and throw it away a few seconds later.

Not because they will judge us.

But because a better solution will have become so natural that the old way suddenly feels strange.

COVER wants to be part of this new normal.

Gift wrapping does not have to disappear the moment a gift is opened. It can stay. Travel on. Gather memories. Move from hand to hand. Carry a story.

Because perhaps the most beautiful wrapping is not the one that looks perfect for a moment.

But the one that lives on afterwards.

Maybe the future of gift wrapping is not something we throw away — but something we pass on.