The EcoConscious Choice
Why Our COVERs Use Recycled Cotton

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Choosing fabrics that align with our values is the first step we can take, both as a company and as individuals, to adopt a more eco-friendly and sustainable lifestyle.

When we embarked on our journey, our objective was to create the most sustainable product with the least environmental impact. While we initially considered organic products and GOTS (Global Organic Textile Standard) certification, we recognized the need for a zero-waste approach that wouldn't require additional resources, even for organic fabric production.

Hence, our decision to utilize existing resources, transforming waste into beautiful, planet-saving products.

We knew we wanted to use recycled fabrics, but with a plethora of choices, selecting the right one was a challenge. We asked questions like, does 'natural' always equate to good, and 'synthetic' to bad? What makes a fabric genuinely sustainable? It's not just about the fabric itself, but also its production, usage, and lifespan. We have to consider factors like how frequently the item will be washed, what happens during washing, and what happens when it's disposed of.

We delved into extensive research on this topic and found one particularly enlightening article by 'good on you,' which explores different materials and presents their top choices. This led us to make our selection.


CCotton, one of the most widely used natural fibers, is lightweight and breathable, making it a wardrobe staple. However, conventional cotton farming involves substantial water usage and chemical application, posing a negative impact on the environment and the farmers.


Organic cotton serves as a more sustainable alternative to conventional cotton and has gained popularity in recent years. By eliminating harmful pesticides and other chemicals from the production process, organic cotton significantly reduces environmental impact. To uphold high standards, however, organic cotton must be GOTS-certified.


For those seeking the pinnacle of sustainable cotton, recycled cotton is the ideal choice. According to the Higg Materials Sustainability Index, recycled cotton outshines both conventional and organic cotton in sustainability.

Recycled cotton helps reduce water and energy consumption and aids in preventing cotton clothes from reaching landfills. This is why 'good on you' ranks it among the most sustainable fibers on the market.

– good on you

Upon concluding our research, we firmly believe that recycled cotton is our preferred choice for the time being. As research and data evolve, potentially better solutions may emerge. We will strive to keep pace with these developments, staying at the cutting edge or even ahead.

While fabrics are a crucial component, they aren't the only concern. As a brand, we need to consider the entire production cycle and product lifespan, addressing factors like greenhouse gas emissions in the supply chain, textile waste, and labor rights issues. While this practice is far from industry-standard, we want to demonstrate its feasibility. Opting for the most sustainable fabrics was our starting point, and we continue to scrutinize every stage of the process to facilitate continual improvement.

If you're interested in learning more about various fabrics and their sustainability, we recommend a comprehensive article from 'good on you'. They offer the world's most thorough ratings of fashion brands' impacts on people, the planet, and animals, and list seven natural and futuristic fabrics they believe to be the most sustainable. Recycled cotton leads their list.

What are the most sustainable fabrics?

Enjoy your reading!