In our relatively short time on this planet, we have used up a third of its natural resources and are destroying species and habitats – including our own – at an alarming speed. Climate change and pollution are the direct results of our actions. If we don't change the way we live, we won't be able to save this planet for future generations.

Our mission is to wrap the world in love, to present solutions to pressing issues, and to gift future generations with a healthier planet.

Today, even the most environmentally progressive businesses and citizens primarily focus on reducing negative impacts rather than aiming for a positive or even reversed ecological impact.

Our vision is to move towards a future where humans are a net positive, regenerative force for our planet. This vision can become a reality as more individuals, businesses, and communities shift from a disposable culture to one that emphasizes holistic, thoughtful decisions. Decisions that are rooted in respect for natural resources and a new way of thinking about how products are created, used, and where they end up after their life cycle.

We don't measure the success of our company by the money we earn. Instead, we measure our success by the achievements we make as a community (such as saving and recovering trees, reducing trash and CO2, and forging meaningful connections).

Therefore our purpose is threefold

We strive to be an ecologically 'net positive' company.

We work towards a future in which our products, operations, and supply chain are a positive, regenerative force for our planet. Where selling one of our products lead to carbon reduction and a stronger environment. We already pursue progressive strategies across all steps of our supply chain — sourcing, production, packaging, delivery, reverse logistics, and disposal (see more on our sustainability page) and are proud of our current product line made from recycled materials. But we know there is much more to do. Achieving our goal will require new ways of thinking about resources and production, incremental improvements in our operations, and major innovations in everything from delivery to waste management.

We aim to support everyone in adopting conscious, eco-minded practices so they can become a positive force for our planet and humanity.

Our objective is to raise awareness about waste reduction and sustainable resources. We call for reducing single-use products (such as gift wrappings and packaging) that end up in landfills after just one use. We want to help everyone wrap their presents and ship items in the most sustainable way possible, gifting not just one person but also our planet and future generations. We aim to make sustainability convenient through reducing, reusing, recycling, and recovering what we have destroyed so far.


We reduce waste during production by processing existing materials, effectively reducing the need for new resources. By using our products, you can prevent even more trash since they can be used repeatedly.


In addition to reusing our COVERs multiple times, we encourage upcycling products that have lost their shine or purpose. We present tips on how to do so in our blog.


We use only recycled materials to produce our COVERs, and when your COVER reaches the end of its life cycle, it can be recycled again.


Since we must also recover what we have destroyed, we plant a tree for every COVER traveling to restore forests and fight climate change.

Ultimately, our goal is to make forward-thinking, eco-friendly, and conscious living the standard in our society.

We aim to inspire everyone in their quest to make a positive impact on the planet and their communities by showing easy and convenient ways to do so in daily real‑life situations. This way of life leads to more mindful, appreciative people and connected communities. A culture rooted in conscious decision‑making will give way to improved creation and usage of raw materials, balanced carbon emissions, enriched lands, habitats, and oceans, groundbreaking eco‑minded innovations, and, ultimately, a world where climate change and pollution have truly been reversed. By working together, we can create a sustainable and thriving future for all.